Eurotunnel : get Brits to visit France
Insight
Travel departures are often a source of conflict in families when they must compromise about what they take on board with them.
Strategy
Showcase different profiles you would usually see taking up space through a selection of docu-style photographs by iconic british photographers.
Concept
Show that by taking the Eurotunnel you can travel confidently without compromising.
Social media
In order to create engagement, Eurotunnel asks its followers “what would you take with you on holiday if you could pack anything?”.
