ACTIVATION
Use strategic places to keep deploying the campaign and create some consciousness about water waste.
GET PEOPLE TO STOP WATERWASTE
Proposition
A club you do not want to be a part of.
Strategy
Show how our water consumption
habits are proof of a luxury we are unaware that we have by creating
The Luxury of Waste ™ club.
Insight
People tend to forget that being able to waste water is a luxury.
Concept
Highlight the absurdity of our behavior with humour.
