GET PEOPLE TO STOP WATERWASTE

Proposition

A club you do not want to be a part of.

Strategy

Show how our water consumption
habits are proof of a luxury we are unaware that we have by creating 
The Luxury of Waste ™ club.

Insight

People tend to forget that being able to waste water is a luxury.

Concept

Highlight the absurdity of our behavior with humour.

ACTIVATION

Use strategic places to keep deploying the campaign and create some consciousness about water waste.